Here are 5 additional details to send as custom dimensions into Google Analytics to help you get more context into your reports. They can come in very useful when evaluating stickiness, campaign efficiency as well revisit behaviour. I recommend sending these dimensions every time data...
Continue reading...tag manager
A Simple Measurement Plan
Distilled with learnings from many challenging as well as ‘ah-ha!’ project moments, this aims to be a simple yet thorough process that can be easily adapted to different needs. Something I strongly believe in currently is to identify only a few important things to track...
Continue reading...How are users tracked in Google Analytics and how else to use this tracker
This post refers to Google’s Universal Analytics (which is currently more widely implemented than GA4). When you visit a site with Google Analytics (GA) installed, a cookie called ga is set in your browser by google which has a string of values. Each time data...
Continue reading...GTM Tag Assistant not connecting / Preview mode not working [fix]
I’ve encountered this for new GTM installations to sites (first time GTM is being implemented or new container-ID being added). Tag assistant looks like it is taking a very long time to connect or not connecting at all. This prevents you from entering preview mode....
Continue reading...
