We measure in order to improve upon ~ to identify beneficial actions for a business to take. This excitement to improve can result in overzealousness where too much is measured. Plague by excess, what frequently happens is little-to-no next-step decisions get undertaken despite the wealth...
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How are users tracked in Google Analytics and how else to use this tracker
This post refers to Google’s Universal Analytics (which is currently more widely implemented than GA4). When you visit a site with Google Analytics (GA) installed, a cookie called ga is set in your browser by google which has a string of values. Each time data...
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