We measure in order to improve upon ~ to identify beneficial actions for a business to take. This excitement to improve can result in overzealousness where too much is measured. Plague by excess, what frequently happens is little-to-no next-step decisions get undertaken despite the wealth...
Continue reading...measurement objectives
Campaign time-out duration and how it impacts campaign reporting in Google Analytics
Campaign time-out is set to six months by default in Google Analytics. What does this mean and how does time-out matter? Conversion will always be attributed to the last paid source logged (e.g. social or paid search) and remains logged for 6 months, even if...
Continue reading...
