Here are 5 additional details to send as custom dimensions into Google Analytics to help you get more context into your reports. They can come in very useful when evaluating stickiness, campaign efficiency as well revisit behaviour. I recommend sending these dimensions every time data...
Continue reading...google analytics
A Simple Measurement Plan
Distilled with learnings from many challenging as well as ‘ah-ha!’ project moments, this aims to be a simple yet thorough process that can be easily adapted to different needs. Something I strongly believe in currently is to identify only a few important things to track...
Continue reading...How are users tracked in Google Analytics and how else to use this tracker
This post refers to Google’s Universal Analytics (which is currently more widely implemented than GA4). When you visit a site with Google Analytics (GA) installed, a cookie called ga is set in your browser by google which has a string of values. Each time data...
Continue reading...Campaign time-out duration and how it impacts campaign reporting in Google Analytics
Campaign time-out is set to six months by default in Google Analytics. What does this mean and how does time-out matter? Conversion will always be attributed to the last paid source logged (e.g. social or paid search) and remains logged for 6 months, even if...
Continue reading...
