Distilled with learnings from many challenging as well as ‘ah-ha!’ project moments, this aims to be a simple yet thorough process that can be easily adapted to different needs. Something I strongly believe in currently is to identify only a few important things to track...
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How are users tracked in Google Analytics and how else to use this tracker
This post refers to Google’s Universal Analytics (which is currently more widely implemented than GA4). When you visit a site with Google Analytics (GA) installed, a cookie called ga is set in your browser by google which has a string of values. Each time data...
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