ad targeting

Changes to how browsing behaviour is tracked – what it means for us?

Posted on 12 March 2021 by jermyntoh Ad Tracking Site Tracking

At the time of this post, 82.3% of desktop users and 73.08% of mobile users’ browsing behaviour is currently being tracked by Google, Microsoft and by a Chinese or data mining consortium for ad targeting. Here is a look at the browsers (circled) on mobile...

Quick Guide to Retargeting with Facebook Website Custom Audiences

Posted on 17 March 2014 by jermyntoh Ad Tracking

#2 most read article of 2014 on Click Z . Published 16 March 2014. In January 2014 , Facebook released new ways to target people who visited a website or a mobile app. This is different from FBX, as it allows any site owner to quickly and...