We measure in order to improve upon ~ to identify beneficial actions for a business to take. This excitement to improve can result in overzealousness where too much is measured. Plague by excess, what frequently happens is little-to-no next-step decisions get undertaken despite the wealth...
Continue reading...Reporting
Useful custom dimensions to send to Google Analytics for added context
Here are 5 additional details to send as custom dimensions into Google Analytics to help you get more context into your reports. They can come in very useful when evaluating stickiness, campaign efficiency as well revisit behaviour. I recommend sending these dimensions every time data...
Continue reading...How are users tracked in Google Analytics and how else to use this tracker
This post refers to Google’s Universal Analytics (which is currently more widely implemented than GA4). When you visit a site with Google Analytics (GA) installed, a cookie called ga is set in your browser by google which has a string of values. Each time data...
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