At the time of this post, 82.3% of desktop users and 73.08% of mobile users’ browsing behaviour is currently being tracked by Google, Microsoft and by a Chinese or data mining consortium for ad targeting. Here is a look at the browsers (circled) on mobile...
Continue reading...Site Tracking
Total Cookie Protection with Firefox’s new desktop browser (Firefox-86)
We are familiar with the good practise of clearing browser cookies and caches when: using a public computer experiencing errors while loading a site our browser is getting less responsive we don’t want websites tracking us Something not generally known is that cookies are stored...
Continue reading...Measurement Inertia
We measure in order to improve upon ~ to identify beneficial actions for a business to take. This excitement to improve can result in overzealousness where too much is measured. Plague by excess, what frequently happens is little-to-no next-step decisions get undertaken despite the wealth...
Continue reading...Useful custom dimensions to send to Google Analytics for added context
Here are 5 additional details to send as custom dimensions into Google Analytics to help you get more context into your reports. They can come in very useful when evaluating stickiness, campaign efficiency as well revisit behaviour. I recommend sending these dimensions every time data...
Continue reading...How are users tracked in Google Analytics and how else to use this tracker
This post refers to Google’s Universal Analytics (which is currently more widely implemented than GA4). When you visit a site with Google Analytics (GA) installed, a cookie called ga is set in your browser by google which has a string of values. Each time data...
Continue reading...GTM Tag Assistant not connecting / Preview mode not working [fix]
I’ve encountered this for new GTM installations to sites (first time GTM is being implemented or new container-ID being added). Tag assistant looks like it is taking a very long time to connect or not connecting at all. This prevents you from entering preview mode....
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