Here are some articles to help understand how severe the lack of privacy online is. Free services + apps come at a price so be careful about how much of your privacy you give away in exchange. How we’re being tracked by Google: Google Is...
Continue reading...Ad Tracking
Changes to how browsing behaviour is tracked – what it means for us?
At the time of this post, 82.3% of desktop users and 73.08% of mobile users’ browsing behaviour is currently being tracked by Google, Microsoft and by a Chinese or data mining consortium for ad targeting. Here is a look at the browsers (circled) on mobile...
Continue reading...Ad free surfing on a fast browser – BRAVE
Stumbled upon this browser as I was downloading extensions for a password manager and have been using this for the last 24 hours on 4 different devices. Here’s the initial feedback: its FAST with a refreshing interface / experience. And its truly … AD FREE!...
Continue reading...Total Cookie Protection with Firefox’s new desktop browser (Firefox-86)
We are familiar with the good practise of clearing browser cookies and caches when: using a public computer experiencing errors while loading a site our browser is getting less responsive we don’t want websites tracking us Something not generally known is that cookies are stored...
Continue reading...Useful custom dimensions to send to Google Analytics for added context
Here are 5 additional details to send as custom dimensions into Google Analytics to help you get more context into your reports. They can come in very useful when evaluating stickiness, campaign efficiency as well revisit behaviour. I recommend sending these dimensions every time data...
Continue reading...How are users tracked in Google Analytics and how else to use this tracker
This post refers to Google’s Universal Analytics (which is currently more widely implemented than GA4). When you visit a site with Google Analytics (GA) installed, a cookie called ga is set in your browser by google which has a string of values. Each time data...
Continue reading...Campaign time-out duration and how it impacts campaign reporting in Google Analytics
Campaign time-out is set to six months by default in Google Analytics. What does this mean and how does time-out matter? Conversion will always be attributed to the last paid source logged (e.g. social or paid search) and remains logged for 6 months, even if...
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