Category Archives: The Work Goes On

thoughts and perspectives on marketing, communications, advertising and the industry I work in

Join Singapore’s 1st Digital Flash Mob To Cheer On Our Special Olympics Athletes

TweetThese special athletes won 37 medals in the World Games in Athens last year – 12 gold, 13 silver and 12 bronze. The Singapore five-a-side football team won gold after beating Chile 3-2 in a tense penalty shootout. Unfortunately they … Continue reading

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Has mobile been factored into your customer journey?

TweetHere are some interesting mobile statistics recently released: 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer 70% use their smartphones while in the store 72% use … Continue reading

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Delightful Experience With An Intern Applicant

TweetI’ve ocassionally read posts about people landing jobs through social media channels and spaces like LinkedIn are a great place to seek out potential candidates. This happened to me recently and now having first hand knowledge of this I can … Continue reading

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Conversations & Sharing On The Social Internet

TweetHere are some posts I’ve read recently about two concepts I find important when engaging with people online. SOCIAL MEDIA ISN’T ALL ABOUT CONVERSATIONS Content is an important corner stone of engagement as deeper conversations and sharing can start to … Continue reading

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Please help support this non-profit group in SG :: “I LOVE CHILDREN”

TweetLove children? Or simply looking to support a cause? We welcome you to join us in making I LOVE CHILDREN a success. A little about I LOVE CHILDREN: It is an independent, non-governmental and non-profit organisation led by a group … Continue reading

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