SOCIAL MEDIA ISN’T ALL ABOUT CONVERSATIONS
Content is an important corner stone of engagement as deeper conversations and sharing can start to happen around relevant content. It can be in many different forms; internal, external, videos, links, photos, quotes, presentations, white-papers, case-studies, opinion pieces, experiences and others.
Tom Martin also shared some interesting behavioural statistics for Twitter & Facebook.
Twitter Users:
38% follow to get updates on future products
32% follow to stay informed about the activities of the company
31% follow to receive discounts and promotions
30% follow to get updates on upcoming sales
28% follow to get a freebie
Facebook Users:
40% follow to receive discounts and promotions
37% follow to show support for the company
36% follow to get a freebie
34% follow to stay informed about the company
33% follow to get updates products
http://socialmediatoday.com/tommartin/217150/social-media-isnt-all-about-conversation
WHY SHARING MATTERS
Chris Brogan writes about sharing how how it “Moves Information To Us More Effectively” and
“Adds Value To The Larger Tapestry”.
http://www.chrisbrogan.com/why-sharing-matters/
Sharing well is sometimes a hard thing to help brand stakeholders grasp.
The reason I call this space the social internet is because the amount of information available online is so overwhelming that we’re now quite reliant on friends and people we think are more clued in to share things with us.
What brand stakeholders think they want to tell audiences may not be considered shareable by fans / followers so it’s a constant effort to educate and open their eyes to understand the perspective of their online audiences.
Here are a few things shared at a recent The Influencer Project that support conversations and sharing:
- David Meerman Scott. “Stop talking about your products and services. People don’t care about products and services; they care about themselves.” -@dmscott
-Robert Scoble. “Follow better people. The better your inbound is, the better your output will be. And your output is what people follow.” -@scobleizer
- Joe Pulizzi. “Create content that stands for something: what I call Higher Purpose Content Marketing.” -@juntajoe
- Robbin Phillips. “It is not about digital. It’s about people. It’s about passion conversations, not product conversations.” -@robbinphillips
60 great insights from The Influencer Project shared at Copyblogger so do check out the full posting here: http://www.copyblogger.com/increase-influence-online/
I appreciates Tom Martin these sharing things.In face, the credit goes to Tom Martin of this full social internet information.Great!