Seth Godin On Being Remarkable

Tweet I really like this TED talk because Seth helps shed some light on consumer behaviour in this time of information overload and shares ideas on how to cut through the clutter.

Ads work on the interruption model of getting a message across. But when people have too many choices and not enough time, the most natural thing to do is to ignore messages. If I can only make my clients understand this we could be doing so many things differently in our campaigns to engage the public. It’s really quite an effort trying to move clients to communicate in the form of telling to engaging and interacting.

Seth also thinks that some brands should stop marketing to those people who ignore you and start marketing to those people who care about you and these are the innovators and early adopters.